Media training.
This intensive, one-day training course for individuals or small groups doesn't just tell you what to do, it teaches you exactly how to get your message across in the most positive way.

Who will the course benefit?

Everyone who ever has to address the media: from CEOs to entrepreneurs; from charity workers to arts leaders. You'll be trained by an award-winning international journalist, who will show you how to handle interviews for the press, radio, television and the social media, confidently and effectively, even in times of crisis.

Key focus:

• Look and sound confident and articulate on radio and television
• Put your organisation's message across positively
• Steady your nerves before the interview
• Prepare the ideal sound bite or quote
• Focus on the story
• Understand how to use the human interest angle
• Put yourself in the shoes of a journalist
• Deal with aggressive questioning
• See the importance of non-verbal communication
• Get the right publicity, even in times of crisis

With 24-hour news coverage and an enormous increase in media outlets, there are more and more opportunities for you to be interviewed about your organisation. The media are always looking for a story, so you need to make sure that when the moment comes, it's your story, told in your way.

The training is individually designed to fit your needs. This means that the subject of the interviews will be specifically about your organisation. It is also delivered in a flexible way, so there is time to work on particular challenges you feel you might face.

CEOs and those working at a very senior level will usually prefer the one-to-one training. The strength of group training is that you also get to learn by watching each other in action. But numbers are limited to five so as to give you maximum individual feedback and practical experience of being interviewed.

After a short introduction, which helps you understand what journalists are looking for and what strategies they use to trip up the unsuspecting interviewee, Tine will help you to focus your message and adapt it to get the best out of each of the media. She'll then take you through a series of interviews for newspapers, radio and TV. These will be based on specially prepared scenarios: hypothetical news events – positive or negative – about your organisation.

Interviews will be video recorded, so you can learn from the feedback and have the chance to strengthen your technique throughout the day. Because Tine will work with you at an advanced level, she makes the training, realistic, tough and challenging. In the TV interviews we work with a professional cameraman. Naturally, we respect your need for security, so everything is treated with complete confidentiality.

One day course content

Introduction to working with the media.

• Press, radio, television and social media
• How to adapt your interview to the medium you are speaking to
• Understanding your audience
• How to achieve maximum coverage of your company's message
• Preparing your media schedule: selecting the most important medium
• Getting inside the journalist's mind
• Learning to face your worst fears

The essential message

• Finding a clear focus for your message
• Power in language: analysing how you say it
• Getting technical information across clearly
• Jargon versus plain English

The newspaper/web interview

• Getting your message across in a newspaper interview
• How you can be in the driving seat
• Learning what print journalists focus on
• How to deal with difficult questions
• How to spot the headline
• Dealing with nerves in the interview

The radio interview

• How to prepare for the interview
• The importance of timing: making your message concise
• How to make sure you sound positive and human
• All the questions you should ask
• The importance of the personal anecdote
• Learning to enjoy going 'live'

The television interview

• Where: studio, in the street, in your office, 'down-the-line'
• Making a good impression in panel discussions
• Using eye contact effectively
• Using positive verbal and non-verbal communication
• Thinking in images
• Learning how to deliver the ideal sound bite