Crisis communication training

If there is a crisis in your company, you will have to talk to the media – usually straight away, while you’re in the middle of it.

That’s why it’s essential for you and your team to be properly trained before anything happens. If you are well prepared, you can face the media with confidence.

Speed is the key. Companies that face the media straight away, and work with them during a crisis, usually end up strengthening their reputation. Companies that hide from the media and are silent in times of crisis, are much more likely to damage their reputation. We can all think of plenty of examples.

Who will the course benefit?

Anyone who is likely to have to address the media to explain your position in the event of a crisis, whether an engineer or the CEO.

Key focus:

When a crisis hits, you will need to let your clients, employees, shareholders and the general public know what is going on as soon as possible. The quickest and most efficient way to do this is through the media. Make time, even if you can’t really spare it, and make sure that you have a small team of trained top people, ready to talk.

This intensive one-day course gives you a highly practical strategy for dealing with a crisis. It is thoroughly researched to expose the types of crises that could hit your particular organisation.

After a short introduction, which helps you understand how best to use the range of media, Tine will present you with a number of hypothetical crisis situations. She’ll help you choose the best strategy for dealing with each situation and then she’ll take you through a series of increasingly tough interviews for newspapers, radio and TV. Interviews will be video recorded so you can learn from the feedback and have a chance to strengthen your technique throughout the day.

There will also be time to deal with specific topics you would like practice and guidance on, as well as time to discuss how to handle particular examples of bad news, however large or small.

Because Tine has spent a long career reporting on major crises and disasters throughout Europe, she can tell you what to expect and ensure that you will be ready to face the media to achieve the best possible outcome. You can also trust her to preserve absolute confidentiality.

When available, Tine will also be able to help you at short notice, if an urgent situation is looming. If you’ve done the initial training, it may be a matter of following up to focus on a particular situation with just a couple of hours’ practice.

One day course content

Introduction to working with the media during a crisis The essential message The newspaper/web interview The radio interview Succeeding in television